The Challenge
As one of several offices operating under the same national franchise brand, [Franchise Office Name] found that the brand's national website and SEO efforts were sending leads to whichever office ranked highest — not necessarily their own. They needed a way to build office-specific visibility independent of the wider franchise.
The Solution
iPangram built a branded mobile app exclusive to [Franchise Office Name], alongside a GEO content programme establishing the office (not just the brand) as the cited local authority — local market data, suburb guides, and structured content built to be pulled into AI-generated answers for [city]-specific property questions.
The Result
[X months] in, [XX%] of app-sourced leads route directly and exclusively to [Franchise Office Name]'s team, and the office is now appearing as a cited source in AI-generated answers for [X] local market queries — visibility the franchise's national site never delivered at the office level.
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