The Challenge
[Firm Name] had built a strong reputation over [X] years, almost entirely through referrals. Their website existed but functioned as little more than a digital business card — no structured service pages, no local SEO presence, and nothing positioning them to be found by the growing number of clients who research firms online before ever picking up the phone.
The Solution
iPangram rebuilt [Firm Name]'s website around clear, structured service/practice-area pages, paired with Local SEO targeting the specific searches their ideal clients were already making. We layered in AEO-focused content — FAQ sections answering the real questions prospective clients have about process, fees, and what to expect — built to be both human-readable and AI-extractable.
The Result
Within [X months], [Firm Name] saw website-driven enquiries rise [XX%], achieved Top 3 rankings for [X] practice-area search terms in [city], and began appearing as a cited source in AI-generated answers for [X] "best [practice area] in [city]" style queries.
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